CAZine

Color. It’s a very integral part of art, and something that can never be ignored. For many children, one of the first things they identify is color-the brown table, the blue sky the green plant, and many more. It’s certainly something that is all around us, something that we see on a daily basis, something most of us consider to be normal and rather inconsequential. But is it really?

Color psychology is certainly a controversial topic. Some people consider it to be utter folly and to have no credibility, while others think it to be a very interesting topic that could be explored much more than it has already. Many people are somewhere in the middle, or they haven’t ever really thought about it. I, personally, am very interested in the topic, and always have been.

Whether or not you believe in color psychology, there is no denying that culturally, colors can have great significance. To feel “blue” is to feel melancholy, “seeing red” is being angry. Color significance can vary from culture to culture, but it is well known that most cultures have some associations with various colors.

However, the big question is, do the colors around us truly influence the way that we think? Can it actually change the decisions we make? Over the next few weeks, I hope to cover various colors, what psychological changes they supposedly cause, and why, from an evolutionary standpoint, it might make sense that they cause those changes.

Tags: color, psychology